Our B-Corp Journey

We're not a B-Corp...yet. W are building toward it. We believe New York Digital represents exactly the kind of business B-Corp certification exists to recognize and amplify.

Our Impact Business Model

There's a clear moral framework running through everything we do, and it's quite specific:

Human Cognitive Dignity

Human attention, focus, and mental autonomy are sacred resources that shouldn’t be exploited or degraded for profit or convenience. We see the deliberate fragmentation of human consciousness as a form of violence - not dramatic violence, but systematic harm that’s being normalized and ignored.

Our first release, Goodable.dev, invites users to explore legislation through a new lens—one that surfaces what matters, filters out the noise, and gives people agency. It's not a finished product; it's a living experiment in digital equity.

Anti-Exploitation of Human Psychology

We are opposed to systems designed to hijack human neurochemistry for corporate benefit. The fact that teams of neuroscientists are deliberately engineering addiction patterns into communication tools and children's educational techonolgy isn’t just bad business practice - it’s a health hazard. We see this as predatory behavior targeting fundamental human vulnerabilities.

Institutional Responsibility Required

Rather than placing all responsibility on individuals to “manage” toxic systems, we consistently push for institutional reform. We believe organizations have an obligation to design environments that support rather than undermine human cognitive health. Individual resilience isn’t enough when the systems themselves are destructive.

Truth-Telling as Moral Imperative

We have deep contempt for intellectual dishonesty, especially when it serves to maintain harmful status quos. “Hedging” in this regard prevents necessary change by obscuring clear evidence of harm.

Harm Prevention

We're not critiquing current problems but trying to prevent larger-scale cognitive and social damage. There’s an implicit moral urgency about protecting human consciousness before we create irreversible damage to how brains develop and function.
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Protecting human cognitive capacity from systemic exploitation, with particular focus on designing systems that enhance rather than degrade human mental functioning. It’s essentially a human rights framework applied to consciousness and attention in the digital age.

Stakeholder Capitalism in Practice

We believe in stakeholder capitalism not as a buzzword but as operational reality. Our stakeholders aren't just shareholders - they're the humans whose cognitive health we protect, the teams whose deep work we enable, and the future generations who deserve technology that enhances rather than exploits consciousness.