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Short Summary
The skills and perspective youThis book exposes the most dangerous dark patterns — from infinite scroll to streaks, autoplay, and more — unpacking how they erode attention, distort agency, and undermine collective well-being. develop here will serve as the base for more advanced exploration, whether you choose to continue into Intermediate AI, focus on prompting techniques, or simply become a more informed user of technology.
Learn the Foundations of Dark Patterns
This book is designed for those just starting out. It explains the most common manipulative design tactics in plain language, avoiding jargon while making the essentials clear and engaging. You’ll discover how infinite scroll, autoplay, streaks, and other patterns work — and why they’ve become central to the way platforms profit from our time and attention.
With real-world examples, you’ll see how these patterns shape industries from social media to gaming, and how they continue to influence the way we live, learn, and interact.
Practical Guidance for Everyday Awareness
Beyond theory, The 10 Designs Killing Us gives you practical exercises that build awareness step by step. Each chapter introduces simple, structured activities designed to help you spot and resist dark patterns immediately. Whether noticing how autoplay keeps you from stopping or how “confirmshaming” pressures your clicks, you’ll gain firsthand insight into how design manipulates behavior.
Accessible Learning Pathways
Dark patterns are everywhere, but your first steps toward understanding them should feel achievable, not overwhelming. This book focuses on building a foundation strong enough for you to notice, question, and resist harmful design at your own pace.
Start small and build awareness — you don’t have to be a designer to see how design is shaping you.
You’ll learn how to evaluate platforms, understand their tactics, and recognize both their influence and their risks.
A Foundation for Resistance
By the end, you’ll not only understand what dark patterns are — but also what they aren’t. You’ll be prepared to see past the interface, to question intent, and to identify where design is genuinely serving you — and where it’s exploiting you.
The awareness and perspective you develop here will serve as the base for more advanced exploration, whether you choose to continue into policy debates, ethical design practices, or simply become a more mindful user of technology.
Your First Step Into Awareness
The 10 Designs Killing Us is for students, professionals, parents, and curious citizens alike. It will help you engage with technology more thoughtfully and critically, showing you that design isn’t just about aesthetics — it’s about power, influence, and control.
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